The North East is blessed with everything a traveler could dream of: snow-capped mountains in Sikkim, the rolling tea gardens of Assam, the Hornbill Festival of Nagaland, and the waterfalls of Meghalaya. Tourism has always been one of the strongest pillars of the region’s economy.
But today, success in the travel industry is no longer just about having a great destination. The digital presence of your business matters just as much.
Whether you are a homestay owner, tour operator, or adventure travel startup, growing online can help you reach national and international audiences, gain trust, and increase bookings.
At NEBN (North East Business Network), we believe digital transformation is the key to putting the region on the global tourism map. Here’s how.
1. Build a Trustworthy Digital Presence
Travelers search online before booking. If they can’t find you, they’ll book with someone else.
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Create a professional website with your story, packages, photos, and booking information.
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Ensure it is mobile-friendly — most travelers use smartphones.
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Include testimonials and reviews to build credibility.
💡 Pro Tip: A simple, well-designed landing page is often enough to convince travelers to contact you.
2. Leverage Google & Maps
Being visible on search results and maps is critical for local discovery.
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Claim your Google Business Profile (free).
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Add location, photos, services, and contact details.
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Encourage happy customers to leave reviews — this boosts visibility dramatically.
💡 Pro Tip: Use keywords like “homestay in Sikkim” or “Shillong trek guide” to attract travelers actively searching for these experiences.
3. Use Social Media to Inspire
Travel is emotional — people book experiences when they feel inspired.
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Post reels and short videos of treks, cultural festivals, and landscapes.
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Share behind-the-scenes stories, not just polished ads.
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Highlight unique experiences like village stays, food trails, or heritage tours.
💡 Pro Tip: Use hashtags such as #NorthEastIndia, #IncredibleIndia, #TravelNortheast to reach wider audiences.
4. Partner with Online Travel Marketplaces
Online marketplaces give you instant credibility and wider reach.
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Booking.com, TripAdvisor, MakeMyTrip → for hotels and tour packages.
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Airbnb → for unique homestays.
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Viator & Thrillophilia → for curated experiences and adventure activities.
- Escappa → Northeast focused tour aggregator.
💡 Pro Tip: Respond quickly to all inquiries. Travelers often book with whoever replies first.
5. Streamline Customer Engagement with Traxn AI
Here’s where many travel businesses struggle: inquiries come in from social media, WhatsApp, websites, and calls, but they get lost or delayed. That means lost bookings.
This is where Traxn AI comes in as your Growth Partner.
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Capture all inquiries in one place.
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Send instant confirmations or follow-ups so travelers don’t have to wait.
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Share itineraries, packages, or updates automatically.
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Build long-term relationships with customers through reminders and offers.
💡 Pro Tip: Even small travel businesses can look professional and responsive by automating routine communication. That’s the difference between losing an inquiry and gaining a lifelong customer.
6. Create Content That Builds Authority
Content positions your business as an expert in the region.
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Write blogs like “5 Hidden Treks in Sikkim” or “How to Experience Hornbill Festival Like a Local.”
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Share video stories from past travelers.
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Publish seasonal itineraries to attract visitors planning ahead.
💡 Pro Tip: Consistent storytelling builds trust and makes your business stand out in a crowded market.
7. Build Customer Loyalty with Email & WhatsApp
Tourism is repeat-driven — satisfied travelers return and refer others.
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Collect emails and WhatsApp numbers after every booking.
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Share seasonal offers, upcoming events, and travel tips.
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Send personalized thank-you notes or holiday greetings.
💡 Pro Tip: Tools like Traxn AI make it easy to send bulk WhatsApp messages or emails while keeping the tone personal.
Conclusion
The North East is rich in natural beauty, culture, and experiences — but to capture the global tourism opportunity, businesses must embrace digital strategies.
By building a strong online presence, leveraging platforms, telling authentic stories, and using smart tools like Traxn AI, tour and travel businesses in the North East can attract more travelers, deliver better customer experiences, and grow sustainably.
At NEBN, we are here to support this journey — connecting entrepreneurs, offering mentorship, and creating a thriving ecosystem where North East tourism doesn’t just survive but shines globally.
